The Pantone Color Institute is a company that specializes in a system of standardized colors that they have developed. They are known for their color guides and libraries, which help designers, artists, and fashion creators coordinate colors across different materials and surfaces. Pantone has been selecting the color of the year since 2000 and then uses it as a basis for various projects and industries. Pantone experts analyze color trends throughout the year, and data collection can take up to nine months. Pantone also takes into account current events in the world of art, cinema, and sports, as well as socio-cultural trends, fashion, design, and global events. Even new animated films, sensational stories, and popular websites can influence the statistics.